You are excited! You
just started up your networking business and you are ready
to launch your business to the world by purchasing a list of
mlm leads of people that are hopefully just as excited about a
life without financial woes and time freedom as you are and
then it hits you$4.00 a lead. Ouch!
You quickly calculate that it will
cost you $400 to hopefully be able to talk to 100 people
about your business. Ouch again!
Are these $4.00 leads worth the
price? This is where the age-old debate of quality versus
Any industry veteran will tell you,
the secret to being successful in networking is not selling
people on your opportunity, rather it is sorting through
enough people to find those right people for your
opportunity. It is quite simple really. The more people you
talk to, the more people you will find that are right for
This is especially important when
you are first starting out. It takes time, practice, and
patience to earn the confidence that will be necessary to
increase the number of people that are attracted to you.
Yes, I said attracted to you. Most
often a prospect will be willing to join your company
because they have connected with you and feel that you are
the one that can help them become successful.
However, unless you are natural born
leader with an instant knack for the phone, you might have
to stumble through a few hundred calls before you get enough
practice with your script to come across as confident and
So what is the solution? Most
likely, these same leads that are being sold for $4.00 as a
live lead or phone interviewed lead will be sold again as an
aged lead for a fraction of the cost. If you look around
youll see them called aged leads, 7-14 day old, etc. Yes
they have been contacted once, twice, or more, before you
receive them, however for the fraction of the cost they can
fit into anyones budget.
There are two main things you need
to keep in mind:
1) Not every opportunity is right for everyone.
2) Not everyone is as charming as you!
Even if other people have called
these leads before you, the opportunities they are
representing may not have been a right fit for them. Or
perhaps they may not have felt comfortable with the other
people. When you first chose the company you are with now,
did you look around first to see what your options were
before joining? Most prospects will often want to evaluate
different opportunities before making their life changing
So are $4.00 leads worth it?
Absolutely! But only after you are ready for them, so you
can make the best of them.
But until then, why not start off
with a lead that began as a high quality or premium lead
that is aged slightly so that you can purchase substantially
more. Remember, its about finding quality people, and the
more people you talk to, the more quickly you will find
them. The right people will be receptive to you, whether
they filled out a form today, or a week ago.
As you get more experience and
practice. Start combining the higher quality or fresher
leads with your aged leads to experience both. You will
figure out what balance of leads will work best for you and
Parting Tip: As you get better, your
leads will get better, regardless of the age or quality of