Ok, so you are excited about your new MLM business and have come to that fork on the road. Should I choose a Phone Interviewed Lead or a Long Form Lead? Is it worth paying the extra money for a Phone Interviewed Lead? Let’s look at it from a Return on Investment Point of View.
The answer to this question really comes down to ROI ( Return On Investment ). I separate ROI into 2 different categories. 1) Return on the time invested in contacting the leads. 2) Return on the actual dollar amount you spend.
First you must understand how a Phone Interviewed Lead is generated. Typically the call center will need to make approximately 20-30 phone calls to internet generated Long Form Leads to create one Phone Interviewed Lead.
A call center representative has to go through wrong numbers, uninsterested people, and other variables before finding someone interested in a Home Based Business. In reality, the call center representative is doing the early sorting and sifting for you.
If time is your most valuable asset, paying the extra money for a call center to prequalify the leads for you, might be worth its weight in gold in making better use of your time prospecting. Another variable to consider is that this type of lead tends to be a lot less painful of an experience for a new marketer just learning the trade.
Now, if the most important factor of your decision in which lead to purchase is the money factor, then a little more research will need to be done.
You might have to call 3 to 4 times as many leads to make the same amount of contacts as if you purchase Phone Interviewed leads, but at the end of the day if you are spending less for the return you receive in commissions, long form leads might be the way to go.
Now you might have to rethink how much each lead is costing you, if you have to purchase a larger amount of Long Form Leads to achieve the same results with Phone Interviewed Leads.
A balanced approach between time and money is my advice to you. Test both lead types and find your cost per lead. Find how much time and energy you spent with each lead type in order to achieve similar results.